ZEELAND, me. – A brand new storefront at Annie Lane Bridal is attracting the eye of passers-by and hundreds of individuals on-line.

The show reveals a model in a lovely gown in a wheelchair.

Katie Keegstra, a bridal advisor within the retailer, got here up with the concept to create a TikTok video of the method.

“Within the video you may see Annie dressing the model within the chair,” defined Keegstra. “And I stated, ‘Oh, that is going to be so cool. I find it irresistible.’ After which I did not suppose it was going to go viral and right here we’re. “

The 20-second video uploaded on Monday rises to virtually 300,000 views from the center of the week.

“Sort of surreal,” stated Keegstra. “It is fairly cool to have individuals from Singapore to the UK to Canada to love, even how completely different components of the USA can attain one another.”

Keegstra added that the store is planning a shoot with fashions from various backgrounds as early as July, together with those that are deaf and have Down syndrome.

The hope is to indicate that the bridal store is able to accommodate any bride as she plans her big day.

“Simply present that you’re beloved by … our bridal group and that we wish you to come back in and that we love you and that we’re there for you and that we have now a gown for you. And it is simply not for you these, quote, strange individuals. “

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