Spring this year is definitely the right time for new beginnings, hope and a look into the future.

We have certainly begun to go back into the world on a trial basis and make friends with old friends again. In today’s issue we are very excited to introduce you to a longtime friend, one of the most famous names in the world of bridal, Paradox London.

If you are looking for comfortable, stylish and absolutely stunning wedding and occasion shoes, you must meet Paradox London. If you read on, we’ll be happy to give you the introduction!

Paradox London + Consequences

Paradox London is a small but perfectly formed family run business that was founded in 2002 and quickly developed a stellar reputation for making shoes that are fashionable, well made and perfect for weddings and special occasions. From the first couple on, brides wanted to wear Paradox London styles, partly because of the design and detail, partly because every couple has that elusive and essential added comfort. And when you’ve been on your feet all day (especially after last year when heels weren’t part of our everyday clothes!) It’s hard to overstate the importance of being comfortable in your wedding shoes and when they are Shoes on are question are these special what not to love?

“Our shoes are made from the finest satin and lush glitter,” explains Sophia from Paradox London. “All beadwork is designed and applied by hand, creating intricate, beautiful shoes. We carefully design all of our embellishments using vintage jewelry as inspiration. “

“The most important thing that we always consider when designing our shoes is to create stylish items without ever having to forego comfort. We offer a range of heel heights and widths to ensure we create a comprehensive collection for everyone. “

And the new collection offers you comfort and style in abundance. There really is almost everything we could ask for in this new selection. There are statement shoes, classic dishes, ornate designs that catch the eye, open and closed toe options, and shapes, colors and styles to go with any bridal look you choose. Really, it’s a perfectly formed collection that simply ticks all the boxes.

“The new collection really focuses on new beginnings and positivity that we all needed after a year of lockdown. We have created styles that sing happiness using specially selected crystals and beadwork. We want brides to feel special on their big day after they haven’t been able to go out or get dressed for so long. We want you to feel great. “

Browsing the collection, you will definitely feel like kicking your heels up and partying! Elodie is the statement sandal you’ve been waiting for and we love Elin too, especially as a great option for a country wedding or to add to a laid-back boho vibe. For a city wedding, Enya is more than perfect – it’s a bold, bold design that sits on a platform with a state-of-the-art heel. There are also two fantastic bridal trainer options if you can’t make that transition back into heels or if you want to move to apartments during the day.

“Our best advice would be to always choose wedding shoes that you love – your day is so special and always make sure you choose a shoe that really suits you. Decide on a style and heel that you are used to and make sure they fit perfectly. “

“We have a range of shoes in sizes UK2-UK10, as well as standard and wide fit options with heel heights from flat to 12 cm, so we really have something for everyone. Finally, you should wear your shoes around the house a few times before the big day as you will want to walk and stand comfortably in them so it is always a good idea to get used to them. “

Let’s face it, we all need an extra spring in our crotch now and what could be better than a pair of bridal shoes that will make you look and feel amazing on your big day? Trust us when we say you are so glad you indulged yourself in Paradox London.

Find out more about the new Paradox London collection here (and don’t forget to check out the selection of bridal clutch bags – perfectly sized for all the essentials of your wedding day).

Tamryn Settle

Tamryn Settle
View all articles from Tamryn

Confessing wedding addict Tamryn spends her days in her Berkshire studio, writing about everything beautiful and romantic with her black Labrador.


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