In the case of glorious British bridal trend, there must be one model identify that instantly rolls off the tongue; Sassi Holford.

Sassi Holford has been creating beautiful wedding ceremony clothes for over forty years now. She is solely completely good at what she does. We have now labored along with her for a number of of those years and it has been probably the most rewarding and provoking relationship we have constructed since launching Love My Gown.

Sassi is at the moment busy engaged on the design of her new assortment, launching later this 12 months, and taking care of her fortunate 2022 brides, however we caught up along with her earlier this week to speak briefly about her newest assortment, Love Conquers All, and her dedication to sustainable design.

Sassi, are you able to briefly introduce your self to our viewers?

Hey, I am Sassi Holford, I am a British designer who has been designing for over forty years. The place has the time gone?! I design couture bridal robes, red-carpet creations and ready-to-wear all within the coronary heart of idyllic Somerset. Sassi Holford was born after a buddy requested me to make her wedding ceremony gown and I’ve by no means seemed again.

Sassi, please inform us what was the inspiration behind the Love Conquers All assortment?

I’ve had the time to return to the start, to take a look at the archives and my early collections for inspiration. My feeling was to take a deep breath, belief my instincts and instinct, and dive in. Love Conquers All is my emotional response to what was probably the most difficult time in enterprise. My brides have been my driving power who’ve embraced the second and confirmed that love conquers all.

We attempt to supply our materials from the UK or Europe the place doable too. We recycle and reuse the vast majority of our by-products, constructing partnerships with different likeminded enterprise and designers together with Phoebe English, Creating Tomorrow’s Forest, Lulu and Internal Wheel in addition to native faculties and schools.

We have now additionally made the next commitments as a enterprise:

  • We’re dedicated to the Local weather Pledge to change into a carbon impartial model by 2030.
    Over the following three years we purpose to cut back plastic use by 50% and guarantee we recycle 80% of our waste.
  • You’ll be able to learn extra about what we’re doing on our right here.

It is tough to decide on as a silhouette involves life when it’s worn. As a lot as I like a column nothing beats a fantastic ballgown.

You as soon as informed me that trend is a barometer for what’s taking place in society. What adjustments are you seeing, post-pandemic within the trend decisions brides are making and the way is your model adapting to that?

After all of the compromises we needed to make, brides are making none for his or her wedding ceremony gown. Materials have at all times been my muse when designing a group and we’re seeing a development for luxurious materials comparable to duchess satin.

We have now additionally seen the return of my beloved ballgown.

We’re seeing such an unimaginable variety of actual brides carrying Sassi Holford robes throughout social media proper now. What, to you, makes your model so particular?

I’ve a superb group that attempt every single day to do the very best they will for each bride.

Do you have got any upcoming designer occasions we will share particulars for?

We do! Trunk reveals supplied a chance for brides to attempt on a fantastic number of robes from our full assortment. We have now the next trunk reveals arising throughout the summer time:

The Bridal Lounge, Mullingar, Eire – 4th June 2022
Ivory Tower, Knowle, England – 18th June 2022
Julia Tasker, Lake District, England – ninth July 2022
Sarah Elizabeth Bridal, Cheltenham, England – 23rd July 2022

To seek out out extra about Sassi Holford, please go to

It’s also possible to get pleasure from exploring and being impressed by many brides and actual weddings which were printed on Love My Gown.

Sending like to all of the Sassi Holford brides marrying this 12 months! We can not wait to see your images and need you ALL the love.


Annabel View all Annabel’s articles

Annabel is the founding father of Love My Gown. She has a ardour for pictures, strolling, yoga, nature, and likes to assist proficient artists and inventive companies. In 2013, she turned a printed creator. Annabel lives in rural North Yorkshire along with her husband and enterprise companion Philip, their two daughters Eska and Leanora and menagerie of furry hounds. Annabel helps Philip within the working of the household flower farm at at Moonwind Flowers. She can be co-founder of What About Weddings.

Sassi Holford: Love Conquers All | Love My Dress®


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