Beginning a enterprise in the course of a pandemic isn’t any straightforward process – particularly a bridal robe retailer when weddings had been placed on maintain by Covid restrictions.

However that is precisely what Sarah Jane Bridal bridal boutique on Ashley Street, Parkstone, has carried out and is now celebrating a profitable first yr in enterprise.

Sarah Jane Bridal (SJB) is owned by Sarah Pardey, whose ardour for all the things bridal put on stems from greater than 20 years of expertise to create the right search for the bride-to-be as a part of her bridal coiffure and make-up -Enterprise to create.

Sarah chooses every gown for its magnificence and sheer magnificence, taking bridal types and budgets under consideration.

In a yr she has turn into recognized for her personable customer support, her choice of lovely wedding ceremony attire and her beautiful window shows.

“I really like the marriage trade and attending many brides’ special occasion,” she stated.

“I really like serving to my brides select the right gown that won’t solely improve their pure magnificence, however will even assist them look completely beautiful on their special occasion.

“I used to be blown away with all of the help I obtained – from locals wishing me effectively to brides sending me nice images of their wedding ceremony day.

“It was very difficult and at instances irritating to open in the course of the pandemic, however I made probably the most of every lockdown by creating eye-catching window shows, connecting with my suppliers, and a social media presence for Sarah Jane Bridal created. ” She added.

“I can hardly imagine {that a} yr has already handed.

“I’ve helped many brides discover their dream gown and made a number of associates within the wedding ceremony trade alongside the best way.

“I feel the pandemic has proven individuals how fragile life may be and the way we must always profit from each alternative that presents itself, so I am very glad I opened Sarah Jane Bridal. It is top-of-the-line selections I’ve ever made. ”

To have a good time the profitable first anniversary, SJB has acquired two new designer labels – Attract Romance and Ellis Bridals – which supply refreshing designs for the fashionable, modern bride.

The corporate intends that this, mixed with distinctive customer support, will set up SJB because the “good bridal boutique”.

Sarah Jane Bridal is situated at 104-106 Ashley Street, Parkstone BH14 9BN and may be discovered on-line at


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