Bridal and big day retailer David’s Bridal has acquired anomaly, a digital startup that helps brides-to-be plan each element of their marriage ceremony clothes via its Construct Your Costume service. Whereas particular phrases of the deal weren’t disclosed, David’s Bridal will combine the Anomaly workforce, property and know-how into its digital choices. Anomaly Co-founder and CEO Leslie Voorhees Means will be a part of David’s Bridal to guide new methods and can report back to the corporate’s Chief Advertising and marketing and IT Officer Kelly Prepare dinner.
The acquisition of Anomaly aligns with David’s Bridal’s latest steps towards constructing out its omnichannel technique and securing its function as a one-stop-shop for big day apparel. In 2021, the retailer partnered with The Black Tuxthe web males’s formalwear model, to increase its choices within the big day attire house.
In November 2021, amid provide chain points which have created challenges for retailers over the past two years, David’s Bridal launched its Assured in Inventory and Able to Ship assortment, a reserve of greater than 300,000 clothes beginning at $89.95 that have been in inventory and able to ship to prospects within the US In February 2022, David’s Bridal launched its first junior assortment, Jules & Cleo, forward of promenade and commencement season.
“In relation to discovering her dream gown, our brides informed us loud and clear that they’re looking for inspiration on-line however nonetheless need the knowledge of an in-store expertise to finalize such an vital buy,” mentioned Prepare dinner in a press release. “Because the wants of the brides evolve, so can we. We’re so excited to work with Leslie to reinforce our industry-leading digital choices that complement our [more than] 300 international places.”