There are few trends in the bridal world, with traditional styles being the overarching theme. However, the pandemic has made some changes. When large celebrations were banned due to social distancing rules, the smaller ceremonies that were allowed scaled back everything from the guests and the cake to the venue and the dress.

Besides, with nowhere to go and no new clothes needed, lockdown brought about an increase in conscious shopping. Throwing thousands at a dress that’s only worn once – and for a minor matter – no longer feels like the norm. Foamy, extravagant dresses have become less commonplace, and minimal styles – often in midi or mini lengths – have taken their place.

This meant that high street wedding dresses were very popular due to their affordability and likely less exceptional designs. In fact, was selling one of its wedding dresses every three minutes when the wedding lockout rules allowed between 8 and 30 at various points last year.

Today the British label Rixo launches its first bridal collection, which includes 26 pieces ranging from traditional (think lace sleeves and high necklines) to party styles (feathered hems and Bridgerton-esque ruffle collars). The collection was designed by Rixo founders Henrietta Rix and Orlagh McCloskey, both aptly newly engaged. Similar to the label’s cult dresses, the wedding dresses feature figure-flattering cuts and current details that the brand notes describe as “the embodiment of today’s modern bride”.


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