It has been known as one of many biggest days of your life; Would you hire your wedding ceremony gown?

That is what Carrie Symonds – now Johnson – did when she married the Prime Minister in a “secret” ceremony at Westminster Cathedral on Saturday.

The 33-year-old mom of two tied the knot in a surprising boho-chic gown by Greek designer Christos Costarellos, which now prices £ 2,870 – however solely £ 45 a day from My Wardrobe HQ.

Carrie rented one other three curly-haired clothes from the eco-fashion retailer, allegedly to throw snoopers out of the perfume earlier than her and Boris Johnson’s huge day.

Carrie Symonds – now Johnson – married Prime Minister Boris Johnson on Saturday in a “secret” ceremony at Westminster Cathedral in a rented gown

Carrie rented her £ 2,870 wedding ceremony gown from designer Christos Costarellos for simply £ 45 from MyWardrobeHQ and mentioned she was “very, very pleased.”

Since information broke that Ms. Johnson rented her gown, My Wardrobe HQ founder and CEO Sacha Newall informed the Day by day Telegraph that they’d round 250 inquiries about bridal leases.

“We have had a large surge in rental inquiries, significantly by way of bridal put on,” she informed the publication. “Now that Carrie has advocated a sustainable possibility, it should simply develop and develop. This may very well be transformative. ‘

My Wardrobe HQ is not the one gown rental platform providing bridal put on. By way of rotation, Woman Meets Gown, One thing Borrowed Bridal and Our Closet provide a spread of clothes that enchantment to brides.

Final 12 months, By Rotation mentioned bridal vogue searches had elevated 650 p.c since March 2020, when the pandemic pressured many brides to chop down on their weddings.

A £ 2,800 Stella McCartney dress at By Rotation is yours for just £ 60 a day with a minimum rental of three days

A £ 2,800 Stella McCartney gown at By Rotation is yours for simply £ 60 a day with a minimal rental of three days

A size 8 Galia Lahav Madonna dress is available on My Wardrobe HQ for £ 124 a day.  The suggested retail price is £ 8,450

A measurement Eight Galia Lahav Madonna gown is obtainable on My Wardrobe HQ for £ 124 a day. The instructed retail worth is £ 8,450

A Lela Rose Green Gables dress, which sells for £ 6,400, can be rented for £ 95 a day or bought used for £ 2,000

A Lela Rose Inexperienced Gables gown, which sells for £ 6,400, will be rented for £ 95 a day or purchased used for £ 2,000

Whereas renting a gown just isn’t a brand new phenomenon, the truth that an increasing number of brides are choosing it – versus a necessity attributable to a decent price range – is a shift.

Renting a gown also can make a high-end designer, often outdoors of a bride’s worth vary, extra accessible.

A £ 2,800 Stella McCartney gown at By Rotation is yours for simply £ 60 a day with a minimal rental of three days.

A measurement Eight Galia Lahav Madonna gown is obtainable on My Wardrobe HQ for £ 124 a day. The instructed retail worth is £ 8,450.

This Peter Langer Penelope Dress on My Wardrobe HQ starts at £ 84 - it's worth £ 5,650

This Peter Langer Penelope Gown on My Wardrobe HQ begins at £ 84 – it is value £ 5,650

This Pallas Couture Annalina dress can be rented from My Wardrobe HQ from € 91 per day - the RRP is € 6,075

This Pallas Couture Annalina gown will be rented from My Wardrobe HQ from € 91 per day – the RRP is € 6,075

A £ 8,050 Holly dress by Monique Lhuiller can be rented from £ 119 per day or purchased for £ 3,000

A £ 8,050 Holly gown by Monique Lhuiller will be rented from £ 119 per day or bought for £ 3,000

Mira Zwillinger's Stefania wedding dress, which retails for £ 12,000, can be rented for two days for £ 400 per day

Mira Zwillinger’s Stefania wedding ceremony gown, which retails for £ 12,000, will be rented for 2 days for £ 400 per day

This Laura Ashley dress from the Sigrid Maria Vintage collection costs £ 265 but can be rented for just £ 8 per day

This Laura Ashley gown from the Sigrid Maria Classic assortment prices £ 265 however will be rented for simply £ Eight per day

And a Lela Rose Inexperienced Gables robe that sells for £ 6,400 will be rented for £ 95 a day or purchased used for £ 2,000.

There may be additionally the sustainable factor of renting or shopping for a second-hand gown, and the method will be a lot sooner than shopping for, which frequently requires a variety of changes when customized made.

The style rental web site HURR launched HURR Bridal final 12 months and noticed a surge of over 268 p.c of potential brides in search of leases, with some reserving as early as fall 2022.

Co-Founder Victoria Prew mentioned, “We now have seen a gentle and rising curiosity in bridal put on, however internet site visitors and bookings have accelerated considerably over the vacation weekend. As a perfect time to plan, the lengthy weekend gave the brides the chance to plan a extra sustainable wedding ceremony gown. ‘

Sacha predicts the rental will account for 20 p.c of the UK bridal market by the point it makes its approach throughout the pond to the US – practically £ 60 million a 12 months primarily based on 2018 numbers.

Tamsin Chislett, co-founder of the rental subscription service Onloan, informed the Telegraph that the rental ‘delivers the hit dopamine of novelty however with out really shopping for something new to get tired of ‘.

The rental increase means a brand new craze for vogue and clothes. It is a return to vogue that we take pleasure in, ”she added.

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