A new bridal shop opens in Plymouth, bringing dresses by some of the best designers in the country and a touch of Knightsbridge glamor to the city.

The Ivory Lounge will open on Whimple Street in the city center as all “non-essential” retailers are up and receiving interest from prospective brides after the lockdown.

It offers dresses by top London designers such as Ellis Bridals, Kelsey-Rose, Halo & Co Accessories and the award-winning Suzanne Neville who donned Tess Daly, Amanda Holden and Little Mix.

“We only do British designers,” said Ivory Lounge founder Lei Turner. “We want to offer a bespoke, high-end bridal experience that makes every bride feel amazing. And we’re already taking bookings. “

Ms. Turner, an entrepreneur behind a number of Plymouth businesses, came up with the idea for the Ivory Lounge when Sam Cox closed her Barbican bridal shop in March 2019 for family reasons.

“There was a niche in the market,” she said. “Sam was so good and very popular and when she closed it left a huge hole.”

So Ms. Turner has decided to work on a plan and has now landed some of the UK’s top designers including the very high quality Suzanne Neville who has more than 30 years of experience in the industry and has also designed bespoke wedding dresses for Christine Lampard and Katherine Jenkins.

The Ivory Lounge is even planning a trunk show by Suzanne Neville in June with some of her most sought-after dresses for 12 days in Plymouth.

Bespoke dresses ordered in Plymouth are handcrafted in London with a turnaround time of four to six weeks.

Other designers featured in the Ivory Lounge include Ellis Bridals, which has been in operation since 1912, and Halo & Co Accessories, which has worked with many international designers.

“We were going to bring a bit of Knightsbridge to Plymouth,” said Mrs. Turner. “Very shiny, a little bit shiny. And we won’t compromise on service. “

There are off-the-rack dresses too, including the coveted Kelsey Rose designs, and Ms. Turner said, “We decided to cover all contingencies because we don’t know what the market will be like when we get out of lockdown.

“But we’ve been told that there is money, if brides still want to look fabulous and wherever they saved money to have a reduced size (of events) they might want to make it look fabulous.

“And we found a fabulous place that I couldn’t refuse,” said Ms. Turner. “It’s nice to see Whimple Street look so opulent.”

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Ms. Turner also directs Plymouth companies MLT Recruitment, Glasshouse Media and, along with husband Mitch Turner, was a driving force behind the Plymouth Armed Forces Awards.

She has brought in veteran manager Eleanor Seaborne to run the store, which is a signatory to the Armed Forces Covenant and offers military discounts.

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